Visuals in a company town hall are important because they enhance communication, engagement, and understanding amongst employees, helping to ensure that they are absorbing key messages delivered by leadership. I saw the opportunity to refresh the look and feel of Clio's monthly town hall meetings, with the objective of engaging Clio's 1000+ employees and aligning them with the company's goals and initiatives.

 

First and foremost, I introduced a navigation bar to help the audience understand where they were at any given point of the presentation, and understand at a broad level what was on the agenda for the meeting. 

For business performance content, I started by introducing a slide of business definitions for reporting metrics. This helped to simplify the concepts and make what is usually considered "dry" information, approachable.

To infuse fun into the presentation design, I introduced a large and bold typeface to help get straight to the point, grabbing the audience's attention and driving home key insights. I also incorporated gifs to provide levity, and rethought common topics such as company awards, creating a virtual trophy shelf for remote employees to envision.

 

Overall, engagement skyrocketed. Culture surveys showed that employees felt closer aligned to the company's strategy, and leadership's vision for the company. They loved the gifs too :)