Basecamp serves as Clio’s fundamental leadership development initiative, crafted to provide Clio employees with a purposeful platform for advancing their leadership capacities. The program's design draws inspiration from the recurring nature-themed elements found within Clio’s internal branding. Taking a central role is the compass motif, with the logo's needle consistently oriented north; however, across the design elements, the needle diverges into different directions, symbolizing the distinct and individual nature of each person's leadership journey. At the heart of the branding lie Clio's values, enveloping the assets and forming a foundational nucleus for the program's themes.