

Clio Culture Guide
Clio, 2021
The Clio Culture Guide stands as an engaging and dynamic online platform, weaving together the fundamental values and philosophies that define Clio's distinctive organizational essence. Within its interactive framework, this guide serves as a navigational compass, enabling employees to intricately comprehend and harmonize with the company's overarching mission, visionary aspirations, and guiding principles.
The design of this guide ingeniously encapsulates the organization's defining elements. Synonymous shapes and illustrative motifs blend seamlessly, while subtle "isms" such as spirited gifs to underscore concepts, animations mirroring the vivacity of the corporate culture, and an eclectic array of imagery tracing Clio's evolutionary journey have been thoughtfully intertwined. Noteworthy even is the inclusion of an image featuring the co-founders during their eighth-grade years, symbolizing a personal touch that epitomizes Clio's distinctive human-centered ethos.


Art Direction & Design Paige Rasbach
Illustration Ally Reeves